TVB與淘寶合作「直播賣貨騒」一晚勁賺$2646萬 陳豪重演《溏心風暴》角色大賣鮑魚海味

文: 唐卓寧
2023.03.08

TVB近日透過附屬公司TVBC與淘寶達成合作意向,年內將共同發展多場電商直播,預計帶來過千萬元收益。首場直播騷於昨(7日)晚6時至12時進行,由視帝陳豪及陳敏之現身帶貨,貸品涵蓋國際、香港以及内地知名品牌的各類商品,最終全場銷售額突破2,350萬人民幣(約2,646萬港元)。

電視廣播有限公司(TVB)近年注重電子商貿,近日更透過附屬公司TVBC與淘寶達成合作意向,年內將共同發展48場電商直播,預計有過千萬元收益。首場直播騷於昨(7日)晚6時至12時進行,由視帝陳豪及綜藝節目《識貨2》總冠軍陳敏之現身帶貨,二人合力推銷多款來自國際、香港以及内地不同知名品牌的各類商品。最終昨晚全場銷售額突破2,350萬人民幣(約2,646萬港元),累計觀看人數逾320萬,累計觀看次數逾485萬,最高線上人數逾3萬兼登入淘寶直播間即時排行榜Top 2,成績斐然。

陳敏之直踩全晚6小時直播,雖然是第一次參與如此長時間的直播,少不免會緊張,但她說:「好開心有今次呢個機會,好榮幸被選中做開播頭炮。」陳豪則於晚上9時加入,加入後便化身《溏心風暴》經典角色「得得地」推銷鮑魚、佛跳牆、海參、花膠雞煲等美食,亦有介紹咖啡機及曲奇、蛋卷等「咖啡良伴」。兩人直播時主要以廣東話介紹,而充滿特式的「港普」獲不少網友大讚可愛,期間更有送出簽名相,大派福利。

來源:TVB 

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