超巨型IKEA藍色購物袋 足足有19呎高、坐落於美國街頭

文: U Magazine
2023.09.11

IKEA的Frakta藍色環保購物袋是宜家家居的標誌性產品之一,相信大家都不會陌生,但極為巨大的藍色購物袋你又見過未?早前美國的街頭上就出現了一個超巨型的宜家家居Frakta藍色環保購物袋,足足有達19呎高,而其實它實質是一個以購物袋外觀為設計的雕塑,早前更於美國不同的地方巡迴展出。

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19呎高宜家「購物袋」  附有AR功能

這座19呎高的雕塑被命名為「Big Blue Bag」,外觀十足十宜家的標誌性Frakta藍色環保購物袋,它出現的原因是這為IKEA最近的一項宣傳活動,而「Big Blue Bag」早前亦已於美國芝加哥、休斯頓及紐約等城市的街頭上展出,成功變成一個當時熱門的打卡點。

「Big Blue Bag」上更附有一塊巨大的價錢牌,而只要用手機掃瞄價錢牌上的QR code,手機便會以AR(擴增實境)的方式顯示有多款宜家產品從袋中飛出來,而這項構思原來是對應著IKEA早前的「The Giving Bag」廣告,廣告內容是一位小童從Frakta藍色環保購物袋中不斷取出多款宜家家居的傢俬、家品等,直到整個家都裝滿了宜家產品,相當具有心思。

IKEA早前有一項宣傳活動,將其標誌性的Frakta藍色環保購物袋打造成一座19呎高名為「Big Blue Bag」的雕塑,並擺放到美國多個不同城市的街頭上展出。

「Big Blue Bag」更可以AR的方式展示有多款宜家產品從袋中飛出來,與宜家早前釋出的「The Giving Bag」廣告互相對應。

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