【東張西望】TVB植入式廣告手法層出不窮 黃金時間硬宣傳藝人自家產品

文: Ling Kwok
2019.06.05

通訊局去年放寬對電視節目中間接宣傳的規管,TVB開始在節目及劇集進行植入式廣告,總會有意無意放置廣告產品作間接宣傳。最近,《東張西望》示範了最新的間接宣傳手法,令網民睇到目定口呆。

《東張西望》向來都會講到藝人消息及劇集宣傳,近期就有《婚姻合伙人》。節目就找來劇集男主角楊明講講近況,最初講到他最近忙於工作,同一時間拍兩套劇。

主持人問到是否搵錢娶女友莊思明,楊明就笑著否認,主持人再問女友會否經常煮湯水,本來是燉湯店老闆的楊明此是就話:「講到湯水我仲勁過佢,因為我開燉湯店!」

其後「植入式廣告」就來了,楊明就在個人行李箱拿出一罐30年陳年冰糖燉檸檬,其實是他的燉湯店自家製產品。

他更即席示範沖製檸檬給予藝員同事,攝製隊還「跟隨」他出外景,見他特意沖燉檸檬給其他演員喝,有演員說:「除咗今日沖燉檸檬畀我哋呢,平時阿Mat(楊明)都會買水畀我哋。」配合度爆燈。

而且有網民指,當節目到廣告時間時,馬上就有楊明自家製的陳年冰糖燉檸檬的big big shop廣告。

圖:《東張西望》

Array ( [0] => stdClass Object ( [title] => 港人幾萬蚊裝修舊公屋 整完好似私樓咁靚?網友紛紛大讚:咁高質 [articleId] => 20050576 [permalink] => https://hk.ulifestyle.com.hk/topic/detail/20050576/%E6%B8%AF%E4%BA%BA%E5%B9%BE%E8%90%AC%E8%9A%8A%E8%A3%9D%E4%BF%AE%E8%88%8A%E5%85%AC%E5%B1%8B-%E6%95%B4%E5%AE%8C%E5%A5%BD%E4%BC%BC%E7%A7%81%E6%A8%93%E5%92%81%E9%9D%9A-%E7%B6%B2%E5%8F%8B%E7%B4%9B%E7%B4%9B%E5%A4%A7%E8%AE%9A-%E5%92%81%E9%AB%98%E8%B3%AA ) [1] => stdClass Object ( [title] => 獨家專訪「齊齊研究六合彩」創辦人強哥!聰明投注策略增中獎機率 強哥:中六合彩需要頭腦 [articleId] => 20063641 [permalink] => https://hk.ulifestyle.com.hk/topic/detail/20063641/%E7%8D%A8%E5%AE%B6%E5%B0%88%E8%A8%AA-%E9%BD%8A%E9%BD%8A%E7%A0%94%E7%A9%B6%E5%85%AD%E5%90%88%E5%BD%A9-%E5%89%B5%E8%BE%A6%E4%BA%BA%E5%BC%B7%E5%93%A5-%E8%81%B0%E6%98%8E%E6%8A%95%E6%B3%A8%E7%AD%96%E7%95%A5%E5%A2%9E%E4%B8%AD%E7%8D%8E%E6%A9%9F%E7%8E%87-%E5%BC%B7%E5%93%A5-%E4%B8%AD%E5%85%AD%E5%90%88%E5%BD%A9%E9%9C%80%E8%A6%81%E9%A0%AD%E8%85%A6 ) [2] => stdClass Object ( [title] => TVB吸金王疑財政壓力爆煲!副業生意未如理想?為掘金狂接Job每日瞓得幾個鐘 [articleId] => 20064065 [permalink] => https://hk.ulifestyle.com.hk/topic/detail/20064065/tvb%E5%90%B8%E9%87%91%E7%8E%8B%E7%96%91%E8%B2%A1%E6%94%BF%E5%A3%93%E5%8A%9B%E7%88%86%E7%85%B2-%E5%89%AF%E6%A5%AD%E7%94%9F%E6%84%8F%E6%9C%AA%E5%A6%82%E7%90%86%E6%83%B3-%E7%82%BA%E6%8E%98%E9%87%91%E7%8B%82%E6%8E%A5job%E6%AF%8F%E6%97%A5%E7%9E%93%E5%BE%97%E5%B9%BE%E5%80%8B%E9%90%98 ) [3] => stdClass Object ( [title] => 全新大型連鎖藥房冒起!Dan Dan Mall首度進軍屯門 半年連開6分店 [articleId] => 20041790 [permalink] => https://hk.ulifestyle.com.hk/topic/detail/20041790/%E9%BE%8D%E8%B1%90%E6%96%B0%E5%B0%8D%E6%89%8B-dandanmall%E8%97%A5%E5%A6%9D%E8%B6%85%E5%B8%82%E4%BA%8C%E5%90%88%E4%B8%80-%E9%80%B2%E9%A7%90%E9%BB%83%E5%9F%945000%E5%91%8E%E6%97%97%E8%89%A6%E5%BA%97%E9%96%8B%E6%A5%AD ) [4] => stdClass Object ( [title] => 香港中醫人工年薪曝光 極少人賺到呢個數?港人嚇親:收入連護士都不如 [articleId] => 20064189 [permalink] => https://hk.ulifestyle.com.hk/topic/detail/20064189/%E9%A6%99%E6%B8%AF%E4%B8%AD%E9%86%AB%E4%BA%BA%E5%B7%A5%E5%B9%B4%E8%96%AA%E6%9B%9D%E5%85%89-%E6%A5%B5%E5%B0%91%E4%BA%BA%E8%B3%BA%E5%88%B0%E5%91%A2%E5%80%8B%E6%95%B8-%E6%B8%AF%E4%BA%BA%E5%9A%87%E8%A6%AA-%E6%94%B6%E5%85%A5%E9%80%A3%E8%AD%B7%E5%A3%AB%E9%83%BD%E4%B8%8D%E5%A6%82 ) )

【🎁免費送】HIZERO 輕量級F300潔地機!

↓簡單兩步登記贏清潔神隊友!↓

↓簡單兩步登記贏清潔神隊友!↓

【Chill Guide旅遊指南😎】日韓台泰越深圳2025行程攻略✈️

↓即睇最新行程懶人包、爆紅打卡點🔥、必吃美食😋等↓

↓即睇最新行程懶人包、爆紅打卡點🔥、必吃美食😋等↓

Array ( [0] => stdClass Object ( [title] => 港人幾萬蚊裝修舊公屋 整完好似私樓咁靚?網友紛紛大讚:咁高質 [articleId] => 20050576 [permalink] => https://hk.ulifestyle.com.hk/topic/detail/20050576/%E6%B8%AF%E4%BA%BA%E5%B9%BE%E8%90%AC%E8%9A%8A%E8%A3%9D%E4%BF%AE%E8%88%8A%E5%85%AC%E5%B1%8B-%E6%95%B4%E5%AE%8C%E5%A5%BD%E4%BC%BC%E7%A7%81%E6%A8%93%E5%92%81%E9%9D%9A-%E7%B6%B2%E5%8F%8B%E7%B4%9B%E7%B4%9B%E5%A4%A7%E8%AE%9A-%E5%92%81%E9%AB%98%E8%B3%AA ) [1] => stdClass Object ( [title] => 獨家專訪「齊齊研究六合彩」創辦人強哥!聰明投注策略增中獎機率 強哥:中六合彩需要頭腦 [articleId] => 20063641 [permalink] => https://hk.ulifestyle.com.hk/topic/detail/20063641/%E7%8D%A8%E5%AE%B6%E5%B0%88%E8%A8%AA-%E9%BD%8A%E9%BD%8A%E7%A0%94%E7%A9%B6%E5%85%AD%E5%90%88%E5%BD%A9-%E5%89%B5%E8%BE%A6%E4%BA%BA%E5%BC%B7%E5%93%A5-%E8%81%B0%E6%98%8E%E6%8A%95%E6%B3%A8%E7%AD%96%E7%95%A5%E5%A2%9E%E4%B8%AD%E7%8D%8E%E6%A9%9F%E7%8E%87-%E5%BC%B7%E5%93%A5-%E4%B8%AD%E5%85%AD%E5%90%88%E5%BD%A9%E9%9C%80%E8%A6%81%E9%A0%AD%E8%85%A6 ) [2] => stdClass Object ( [title] => TVB吸金王疑財政壓力爆煲!副業生意未如理想?為掘金狂接Job每日瞓得幾個鐘 [articleId] => 20064065 [permalink] => https://hk.ulifestyle.com.hk/topic/detail/20064065/tvb%E5%90%B8%E9%87%91%E7%8E%8B%E7%96%91%E8%B2%A1%E6%94%BF%E5%A3%93%E5%8A%9B%E7%88%86%E7%85%B2-%E5%89%AF%E6%A5%AD%E7%94%9F%E6%84%8F%E6%9C%AA%E5%A6%82%E7%90%86%E6%83%B3-%E7%82%BA%E6%8E%98%E9%87%91%E7%8B%82%E6%8E%A5job%E6%AF%8F%E6%97%A5%E7%9E%93%E5%BE%97%E5%B9%BE%E5%80%8B%E9%90%98 ) [3] => stdClass Object ( [title] => 全新大型連鎖藥房冒起!Dan Dan Mall首度進軍屯門 半年連開6分店 [articleId] => 20041790 [permalink] => https://hk.ulifestyle.com.hk/topic/detail/20041790/%E9%BE%8D%E8%B1%90%E6%96%B0%E5%B0%8D%E6%89%8B-dandanmall%E8%97%A5%E5%A6%9D%E8%B6%85%E5%B8%82%E4%BA%8C%E5%90%88%E4%B8%80-%E9%80%B2%E9%A7%90%E9%BB%83%E5%9F%945000%E5%91%8E%E6%97%97%E8%89%A6%E5%BA%97%E9%96%8B%E6%A5%AD ) [4] => stdClass Object ( [title] => 香港中醫人工年薪曝光 極少人賺到呢個數?港人嚇親:收入連護士都不如 [articleId] => 20064189 [permalink] => https://hk.ulifestyle.com.hk/topic/detail/20064189/%E9%A6%99%E6%B8%AF%E4%B8%AD%E9%86%AB%E4%BA%BA%E5%B7%A5%E5%B9%B4%E8%96%AA%E6%9B%9D%E5%85%89-%E6%A5%B5%E5%B0%91%E4%BA%BA%E8%B3%BA%E5%88%B0%E5%91%A2%E5%80%8B%E6%95%B8-%E6%B8%AF%E4%BA%BA%E5%9A%87%E8%A6%AA-%E6%94%B6%E5%85%A5%E9%80%A3%E8%AD%B7%E5%A3%AB%E9%83%BD%E4%B8%8D%E5%A6%82 ) )