內地茶飲店「冰雪時光」攻港進駐旺角!蜜雪冰城競爭對手?

文: 鄺梓晴
2025.04.12

冰雪時光進軍香港!近年內地多間茶飲店都開香港市場,包括蜜雪冰城、一點點、霸王茶姬等舖都在香港插旗。內地連鎖茶飲店「冰雪時光」日前宣布將會在旺角開設香港首店,因與是另一間茶飲店「蜜雪冰城」周樣以價格取勝,被網民稱喻為勁敵。

冰雪時光登陸旺角

「冰雪時光」是內地一間冰淇淋茶飲連鎖品牌,在全國門市突破3000家分店。日前官方在小紅書上突發宣布冰雪時光IP「啵啵熊」空降香港街頭,於旺角弼街開設全港首間分店,目前外圍已封上木板正在裝修另外更印有招聘廣告及店舖的IP啵啵熊,不過就暫時未知確實業日期。

冰雪時光因價格以及IP與等原因蜜雪冰城類似被各大網民指是抄襲及高仿,不過其實冰雪時光已成功注冊其在餐飲類別的圖文商標,並合法地使用商標。

 

以超平價飲品及雪糕取勝

雖然店舖的飲品以果茶及奶茶為主價錢由¥3至¥13不等,最平一杯檸檬水售價¥4、招牌霸氣華夫(軟雪糕)¥4、新地都只是¥4,未知香港分店售價會否與內地區店舖相同抑或是會採取較進取的價格。

翻查資料介紹冰雪時光首間店舖2014年在山東泰安開業,以「招牌冰椰及冰淇淋」為主打的全國知名茶飲連鎖品牌,以「全球原產地采購」作為產品研發的核心理念,始終堅持“口感好、小料好、顏值高”的研發方向。

來源︰小紅書@冰雪时光

活動資訊

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